This service is typically commissioned by smaller businesses who do not wish to commit to an internal marketing resource or who have concluded that they need a resource but are unsure of their needs.

In this situation the first step is for us to gain a basic understanding of the products and market in question. We then work with the management team to apply the 'marketing mix' to the precise need and to define a strategy which then provides the basis for a programme of activities which typically include ...

* Prioritising the product offering
* Profiling of products to markets
* Market research campaigns
* Cleansing of customer and prospect lists
* Mailing campaigns
* Advertising & PR
* Exhibitions

In many cases these practical exercises are preceded or complemented by creative input which includes...

* Definition of corporate identities
* Product & sales support literature
* Advertisements
* Direct mailing literature
* Web sites

In providing these services we are able to provide the creative services and production resources from our proven network of suppliers, but we respect the existing relationships our customers may have with their suppliers, and will be equally happy to work with them.