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Marketing is all about communication and successful communication by whatever means, is all about talking to the right contact at the right time and being able to communicate with integrity when you do!!
In undertaking this type of work we do not use or advocate the use of 'call centre' type telemarketing agencies. They have a place when volume is required but 'junk-telephone calls' are far more intrusive than 'junk mail' and we are all bored with receiving calls we don't want from someone who doesn't know their subject!
So a critical part of our service to our customers and a key focus in our business is communicating by telephone to ...
* Identify the correct contact name and location of decision makers
* Follow-up direct mail campaigns to establish level of interest
and need
* Provide market research on products and services
* Identify purchasing structures within large and
fragmented organisations
* Recruit delegates for product launches, exhibitions, workshops
and focus groups.
We manage this type of work in house and the senior partners undertake the work themselves - we don't trust anybody else! Our goals are to obtain the real results - good or bad and we are not driven by targets. We'd rather report ten 'real' leads to a client than waste their expensive sales time with 100 optimistic maybe's!!
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