Correctly targeted direct mailing remains to be the most cost effective method of communicating with prospects and customers but it has to be correctly targeted-everything else is 'junk-mail'.

A significant part of our business is advising on and managing direct mail campaigns. So how do we avoid this all becoming ineffective and expensive 'junk-mail'?

Well it's simple - we have learnt the lessons and ...

* know how to identify the target market required
* have identified a reliable network of list sources and know who
to trust
* have the resources and knowledge to build bespoke lists for our
clients
* advocate the use of  telephone research to identify precise
targets when necessary
* advocate the use of test exercises to 'prove' the methodology
* can assist on the design of responsive messages


Total fulfilment services
The management of direct mail campaigns is backed by a total fulfilment service which deals with the practical issues from production of personalised letters, through to mailing.